A collection of creative work in print, digital, typography, identity, advertising, packaging, illustration, graffiti, painting, fashion, photography, trends, & more.


Jason Alejandro is currently a Book Designer at Princeton University Press and an adjunct professor at Kean University. He freelances under the name Archetype, on a variety of projects for artists, musicians, fashion/beauty brands, corporate communications, publications, educational organizations, and design studios. Jason is also co-founder of the design blog The Takeover.

Posted: December 6th, 2010 | Filed under: Books, Design, Typography | No Comments »

Jeffrey Docherty

Throughout his 10 year career, Jeff Docherty has been fortunate enough to touch all aspects of his profession, from managing in-house creative teams to developing external client relationships, brand communications, idea generation, and photography art direction. These experiences are as diverse as the places he’s acquired them — advertising and branding agencies, boutique design studios, and international publications. He’s created some stellar work along the way, for a very impressive roster of clients including, The New York Times Magazine, Nike, and I.D. magazine to name a few.

Posted: December 6th, 2010 | Filed under: Art Direction, Design, Typography | No Comments »